A complete analysis of the new US tariff policy in 2025: Far-reaching impact on Aliders.com and cross-border e-commerce ✅ Will the US cancel the tax exemption for De Minimis? How will the cross-border platform Aliders.com cope with the new tariff challenge in 2025 ✅ How can cross-border e-commerce break through? Analysis of the impact of the new US tariff policy in 2025 on Aliders.com

In-Depth Analysis: 2025 U.S. Tariff Policy and Its Impact on Aliders.com
In 2025, the U.S. government implemented a series of significant trade policy changes, especially affecting the cross-border e-commerce sector. This article provides an in-depth look at the background and specifics of these new policies, their implications for cross-border e-commerce, and practical strategies to help businesses and consumers adapt to the evolving trade landscape.

I. Policy Background and Key Tariff Measures
1.1 Elimination of the “De Minimis” Tax Exemption
As of May 2, 2025, the U.S. eliminated the “De Minimis” tax exemption for low-value packages (under $800) originating from China and Hong Kong. This change means that a large number of low-cost items previously imported into the U.S. duty-free will now face additional tariffs.

For example, platforms like Shein and Temu, which relied heavily on this policy, accounted for $66 billion worth of goods imported under De Minimis in 2023. Under the new rules, such goods will be subject to tariffs of up to 120% or a flat fee of $100 per item, increasing to $200 starting June 1.

1.2 Implementation of “Reciprocal Tariffs”
Starting April 5, 2025, the U.S. began imposing a 10% base tariff on nearly all imported goods. In addition, “reciprocal tariffs” were introduced for countries with a trade surplus with the U.S., including:

China (34%)

Vietnam (46%)

European Union (20%)

Japan (24%)

This move aims to address long-standing trade imbalances and encourage fairer international trade.

1.3 Logistics Companies Adjust Shipping Policies
In response to the new tariff rules, DHL announced that as of April 21, it would suspend shipments of goods valued over $800 to U.S. consumers. This is a strategic response to avoid the risks associated with customs policy changes.

II. Impact on Cross-Border E-Commerce
2.1 Rising Costs and Price Adjustments
The new tariff policies have directly increased operating costs for platforms like Aliders.com. Companies such as Shein and Temu have already announced price hikes in the U.S. to offset new tariff burdens. This may weaken their price advantage and impact their market share.

2.2 Supply Chain and Logistics Challenges
The evolving tariff environment is pushing cross-border e-commerce businesses to rethink supply chain and logistics strategies. Many are considering establishing local warehouses in the U.S. to reduce cross-border shipping costs and mitigate tariff impact. However, this also requires increased investment in localized operations.

2.3 Shifts in Consumer Behavior
As product prices rise, Aliders.com may see consumers switch to local brands or more competitive alternatives. This shift challenges platforms that rely heavily on low-price strategies, pushing them to focus more on product quality, brand building, and customer service.

III. Strategic Recommendations
3.1 Diversify Market Presence
Aliders.com should expand into diversified markets to reduce dependency on a single region. Exploring Southeast Asia, Europe, and other emerging markets can help spread risk and unlock new growth opportunities.

3.2 Strengthen Local Operations
Setting up local warehousing and logistics centers in target markets can improve delivery efficiency, reduce shipping costs, and better meet consumer expectations.

3.3 Optimize Product Portfolio
By adjusting the product mix to include more high-value and differentiated products, Aliders.com can better withstand tariff pressures and build a stronger brand reputation.

3.4 Enhance Compliance Management
Stay informed of policy changes in key markets and ensure operations and products comply with local laws and regulations to avoid regulatory risks.

IV. Conclusion
The 2025 U.S. tariff reforms pose unprecedented challenges to the cross-border e-commerce industry. Aliders.com must proactively adjust strategies and enhance its core competitiveness to adapt to the shifting global trade environment.

Through market diversification, localized operations, product optimization, and regulatory compliance, cross-border e-commerce platforms can not only survive but thrive in the new era of international trade.

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